Ernest Woo

Marketing

Contents First, Inc. (ContentsFirst.com)
Director of Planning & Strategy, 2012 - Current
   • Enabling content makers to successfully enter and lead the global market
   • Press & public relations, international & social media marketing, localization and more
   • Working with Content creators, Apps, Games, Films, Entertainment


Gamevil USA (Gamevil.com)
Public Relations Manager, 2010 - 2012


The Korea Society, New York Korean Film Festival (KoreaSociety.org, KoreanFilmFestival.org)
Festival Operations and Design, 2006 - 2010

Film Festival Operation & Event Planning
   • Planned and directed annual Film Festival event logistics – from film selection, sponsor solicitation, print traffic,
   guest hospitality, to gala reception of 500+ attendees, and 30+ screenings/events over 3 theaters in New York City
   • Coordinated audio/visual/recording and operational needs of over 30 moderate-size programs per year
   • Managed team of festival volunteer staff and interns (media team, ticketing, crowd control, promotions)
   • In-person Korean-English interpretation for over event guests and speakers
   • Maintained The Korea Society Film Blog as a contributing writer

Design & Media
   • Designed and managed web site, print, email newsletters, video and other graphic productions
   • Launched and monitored social media outreach initiatives (Twitter, Youtube, Facebook, podcast)
   • Successfully devised and launched e-commerce ticketing/checkout system, resulting in increased sales
    and efficiency, reduction of oversight, greater customer trust and attendance to programs
   • Secured film festival coverage by major NY newspapers (NY Times, NY Sun etc.), designed street signage, digital displays


Dynamism, Inc. (Dynamism.com)
Marketing and Support Specialist, 2004 - 2006

Product Manangement & Procurement
   • Successfully scouted, procured, and integrated over 20 new products into existing lineup of
    high-end electronics/computers
   • Served as liaison to suppliers and makers in Korea and Japan (Sony, Panasonic, Samsung, Toshiba etc.)
    to ensure inventory delivery and support/repair operations

Promotions & Marketing
   • Monitored Search Engine Marketing campaigns and online e-commerce storefront merchandising
   • Generated marketing highlight summary reports and lead product demonstration sessions


Manga Entertainment (Manga.com)
Public Relations Intern, 2003


Chicago Asian American Showcase - Film, Music, Literature & Art (FAAIM.org)
Web Systems Administrator 2004-2006, Intern 2002-2004
New York Asian American International Film Festival (AsianCinevision.org)
Festival Operations Intern, 2000, 2002